INTRODUCING JS SLOANE CO.

BESPOKE GENTLEMEN'S GROOMING PRODUCTS

The quest for the perfect grooming product, and a passion for all things distinguished and refined, led the to the creation of JS Sloane Co. With this dapper gent in mind and for the love of Hollywood's golden era  and the distinguished and dashing leading men of the silver screen, lead to the development of JS Sloane's first products offering a trio of bespoke grooming essentials. Heavyweight Brilliantine, Mediumweight Brilliantine, and High Gloss Top Coat each offer a modern take on old-school men's hair dressing.

THE CONCEPT

JS Sloane Co. wanted to bring back the sensibility of grooming as a ritual and the notion that being well-groomed was a prerequisite to social interaction. JS Sloane took on one of hair styling's oldest and most revered products: brilliantine. Also known as pomade, or more commonly hair grease. The goal is to create a modern-day version for the gentleman's classic grooming products.

THE PRODUCTS

This new take on the classic brilliantine has been perfected and reformulated to offer the most desirable characteristics of the pomades, waxes, and hair greases of old but without any of the undesirable traits such as greasiness, heaviness, drying, and being impossible to wash out. These negatives have been replaced by a dapper-gentleman's wish-list of benefits: superb holding, styling ease, an unbeatable hold that's soft to the touch, and best of all, washing out with nothing more than water. The pearlized retro-pink pomade has a fresh scent, a cloud-like texture and comes in two ready-for-close up formulas, heavyweight and mediumweight. Hollywood legend good looks are at your fingertips.

THE PACKAGING

Low-profile retro amber jars with tin lids embellished with cigar band labels. The packaging hits all the right notes looks smart on the bathroom shelf: masculine, handsome, clean and modern with an air of vintage haberdashery.

Joann Kuno - President JS Sloane Co.

 

© COPYRIGHT 2013 JS SLOANE CO.